Unlocking Your Start-up’s Potential: Top Tips for Asset Finance

For start-up businesses, asset finance serves as a valuable tool to acquire necessary assets, preserve working capital, and drive growth. In this blog post, we will delve deeper into asset finance and provide top tips to help start-ups navigate the process successfully, including the benefits of working with brokers like Wiseman Finance and how poor or limited credit history doesn’t have to hinder your financing options.

Develop a Solid Business Plan:

  • A well-crafted business plan is crucial when seeking asset finance. It should outline your company’s vision, target market, revenue forecasts, and demonstrate how the financed assets will contribute to your success. Clear documentation will help lenders understand your business and its growth potential.

Gather Supporting Documentation:

  • Support your business plan with relevant supporting documentation, such as contracts, letters of intent, or purchase orders. These documents provide evidence of market demand, client partnerships, and revenue generation potential, strengthening your case for finance.

Highlight the Brokers’ Advantage:

  • Working with a broker, such as Wiseman Finance, can greatly benefit start-ups seeking asset finance. Brokers have extensive networks and access to a wide range of lenders beyond traditional high-street institutions. They can connect you with lenders who specialise in working with start-ups and understand their unique challenges and potential.

Emphasise the Flexibility of Asset Finance:

  • One significant advantage of asset finance is its flexibility. Lenders understand the diverse needs of start-ups and offer tailored solutions to match their requirements. Finance options like leasing or hire purchase allow for adaptable repayment structures, aligning with your cash flow and growth projections.

Address Poor or Limited Credit History:

  • A common concern for start-ups is their creditworthiness, especially if they have a poor or limited credit history. However, it’s important to note that finance opens doors to alternative lenders who consider factors beyond credit scores. They focus on the potential of your business, the value of the assets being financed, and your ability to generate a return on investment.

Seek Expert Advice:

  • Navigating the world of asset finance can be complex, especially for start-ups. Engaging the expertise of brokers, like Wiseman Finance, can provide invaluable guidance. They have in-depth knowledge of the industry, extensive lender connections, and the experience to match start-ups with the most suitable financing options.

Consider Long-Term Benefits:

  • When evaluating finance options, think beyond the immediate needs of your start-up. Consider the long-term benefits and scalability of the assets being financed. Will they support your growth plans? Can they be upgraded or adapted as your business evolves? Keeping these factors in mind ensures that your asset finance aligns with your future goals.


Asset finance is a powerful financing tool for start-ups, enabling them to acquire essential assets and drive growth without depleting working capital. By developing a robust business plan, gathering supporting documentation, working with reputable brokers like Wiseman Finance, and understanding the flexibility and long-term benefits of asset finance, start-ups can navigate the process successfully. Remember, even with poor or limited credit history, there are lenders who are willing to consider the potential of your business and provide the financing you need to unlock your start-up’s full potential.